However, social media can only be effective when its an honest representation of a company. Authenticity is currency. Not only is social media one of the best ways to reach your audience, in the modern age it is expected for reputable companies to have a social media presence. Potential clients or buyers will stalk your online footprint and gauge your reputation on the quality of your social media. Think of it like a digital record on what happens on the day to day at your locations. The kicker is that methods and strategies that worked even 6 months ago are now a thing of the past. Hiring a junior staffer and tasking them with social media is not only an extra person on the payroll, unless they truly love what they do then you won’t see results. The value that we provide is a pulse on what works and what doesn’t and the experience that comes with trial and error.