Why video is crucial to small businesses

 In Branding, Business, Marketing

Part of operating a small business is communicating with your customers.
I know this sounds like your freshman year business class, but as we enter 2019 there are many growing trends that are fascinating to watch. Remember, the internet has only used by businesses since 1991 and broadband speeds have only been used since 2000.
As far as the human condition goes, digital communication is still in its infancy and is changing rapidly from year to year.

In the modern age of digital media, often times the best way to communicate a short message to a vast audience is through video via Social Media Platforms.
Yes, you can try to advertise on the radio in your local area or attempt to run TV ads on your local networks.
Sometimes, both of these mediums will produce results temporarily, my purpose is to get you to think long-term.
The reality is that the majority of people are watching TV and listening to radio less and less while consuming most of their information online through Social Media and Podcasts.
The amount of 20 to 40-year-olds who watch TV dropped 12.3% in 2018 while the average individual in that same demographic spends on average 3 hours per day on their device.

What this means is that business owners are now faced with the growing demand for communication and marketing of their services at an individual level.
Content curation and scheduling are becoming growing problems with most industries because of the amount of time and skill required to produce quality work.
For the increase of “Word of Mouth” in the modern era, you will need consistent and engaging content delivered from the business itself to attract and retain customers.

As if most companies don’t have enough projects and responsibilities to worry about, this growing trend is showing the decline of TV and Radio is only going to boost the companies who have chosen to invest in digital media now vs later.

Print and radio will always be viable in some form or fashion, the reality is that the percentages of information consumed in the near future will be on a digital platform.

 

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