TELL YOUR STORY
“If you can be very impartial in analysing your own past, then you will have a much brighter future!”
Everyone has a story to tell, this is extremely important and even more so in the corporate world.
If your goal is to make 1 individual sale than don’t worry about it, if you are trying to gain a customer for life then they need to be on board with the mission of your brand.
This mindset was very important to TruTrak Autopilots based out of Springdale, Arkansas.
Going forward, they wanted their audience to know why they take the time to build the best products and how relevant they are to the aviation industry.
These videos need to be produced for every company in business, preferable under 2 minutes for brevity.
You will be amazed at how many customers you will educate in a short time and win over to the mission of your organization.
Show them the “why” and they will buy in to the product.
This approach will bring you down to a personal level with your clients, which will give you better feedback on your products and make it easier for your customers to refer new business.
Tell your story and win over more customers!