Think Outside….. with more than just “The Box”.
(Any advertising done outdoors that publicizes your business’s products and services)
Sounds really technical and confusing, simply put, it’s the process of drawing a customers attention to your business while they are going about their normal day.
Types of environmental or outdoor advertising can include billboards, bus benches, interiors and exteriors of buses, taxis and business vehicles, and signage posted on the exterior of your own brick-and-mortar location. So what are some ideas to consider when trying to attract customers from an outdoor strategy?
Location and Transportation.
Are you in a appropriate location to generate potential eyes on your ad?
How often do you travel in a vehicle for work? Have you considered wrapping your transportation?
Right now we are in the middle of a design project for a major kayak manufacturer by the name of Liquid Logic.
They use a 52′ trailer to deliver their product to dealers all across the United States, what they just realized is that they are operated a potential billboard every day.
When designing outdoor media the first thing to consider is visibility, remember that you will only have seconds to tell your story or convey your product.
Keep your message very visual and concise, try to stick with mainly logo branding and heavy lifestyle imagery.
Remember that your audience is only going to have a few brief moments to digest the information that you are trying to relay.
Close to the Plateau Creative office is Interstate 40, (I-40) which is the 3rd longest interstate in the United States.
For local businesses a billboard or a wrapped vehicle in this area is going to get national attention for a few hundred dollars a month.
When it comes to marketing and advertising, don’t be afraid to think outside the box, the more times a potential customer interacts with your brand, the more brand loyalty and confidence you will create.